Top Marketers: A Design Firm’s Necessities

Marketing for an architecture or design firm looks different than for a multifamily owner or operator. A strong reputation and meaningful marketing material can be the difference between winning or losing out on a potential project. Sarah Wortman, marketing director, MG2, is an expert in ensuring that her company brings all the materials necessary, plus more, to the table. Wortman has been in her current role since March of 2023. She heads up the marketing team for the company as well as provides rigor and support for MG2’s business development strategy while working closely with the firm’s principals. She has background working for multiple design firms ranging from architecture to engineering companies as well as has experience focusing on client solutions and satisfaction through marketing. In this podcast, Wortman and Multi-Housing News Senior Associate Editor Jordana Rothberg team up to talk all about her role as a marketer for a design firm and some of her favorite strategies. Tune in to hear about: ·      Wortman’s background and how she became a marketer (1:00) ·      How academia has helped shape Wortman’s marketing career (2:25) ·      Communicating why marketing is essential during an economic downturn to executives (3:30) ·      How marketing can aid an architecture firm in landing a project (6:50) ·      The criteria clients use to choose an architect (9:35) ·      What it looks like to market for a community throughout all the stages of its life (10:40) ·      The importance of data for a design firm’s marketing team (13:45) ·      Marketing for different types of multifamily and commercial developments (15:30) ·      Some of MG2’s current projects and the media behind them (18:20)