Top Marketers: Branding with a Promise

Crafting a resident-first multifamily management company is a feat of its own. But marketing and getting the word out about it is another. Take it from Nicole Jones, senior vice president of marketing and communications, Veris Residential, who created and launched an entire program that takes residential care to a whole new level. In her second appearance with Top Marketers, Jones dives into the company’s newest program, Veris Promise. Multi-Housing News Associate Editor Jordana Rothberg and Jones discuss what the program means and how it came to be in the first place. Spoiler alert: from getting everyone to buy into the program to working out its legal kinks, it was no easy task. If you haven’t had the chance to listen to the previous conversation between Jones and Rothberg, it’s highly recommended to go back hear about the Veris Residential brand and its pillars of ESG, philanthropy and DEI. For this podcast, listen in as the two delve into: ·        What Veris Promise actually is (1:30) ·        Where a new program like Veris Residential lives (5:35) ·        The buy-in process and making alterations along the way (8:15) ·        Learning to love feedback (14:45) ·        The initiatives that make up the Veris Promise and Jones’s personal favorite (17:00) ·        How Veris Promise has been received internally (23:00) ·        Resident reactions to the new program (24:40)