Top Marketers: Designing and Promoting Impactful Outdoor Spaces

When it comes to firms that design for multifamily, there are two sides to marketing. First, the company must create its own brand and promotional material. Then it assists in marketing for the client that it serves. In this month’s episode of Multi-Housing News’s Top Marketers podcast, Chief Visionary Officer & Founder of Loft Six Four, Brandon Reed, joins MHN Senior Associate Editor Jordana Rothberg to talk about just that. Loft Six Four assists architects and developers in creating rooftop and outdoor living experiences and amenity spaces. Started in 2013, the company uses landscape, urban and rooftop design to customize multifamily, hotel and resort projects. Reed has been in the project management and design space for real estate for more than 20 years. Tune in to hear his insights on: ·      How he got into design and founded Loft Six Four (1:00) ·      Finding passion and value in landscape design (3:45) ·      The Loft Six Four marketing approach (5:00) ·      The “immersive experience method” and how it drives business (9:55) ·      Collaborating with multifamily companies’ internal marketing teams (15:10) ·      Hurdles in communicating value to multifamily owners and developers (16:30) ·      The evolving space of outdoor living and adapting marketing to keep up (20:35) ·      How Loft Six Four is leveraging the importance of amenities in its branding (24:00)