Top Marketers: Empowering Your Onsite Team

Sarah Wieman, the Vice President of Marketing at Northland, recently joined the company in October of last year after working as the Senior Manager of Branding and Marketing for PRG Real Estate. She brings seven years of real estate focused marketing experience as well as brand management and social media strategy background to the table. In a discussion with Multi-Housing News Associate Editor Jordana Rothberg, Wieman talks through her transition from one role to another and the marketing techniques she is focused on deploying at Northland. Of her many tactics, one of the most empowering is the practice of involving onsite workers in corporate marketing strategies. Wieman and Rothberg discuss what this means and how Northland is going about the process of integrating the onsite team into their everyday marketing methods. In this Top Marketers episode, here’s what you’ll hear: ·      The transition and similarities from one multifamily marketing role to another (0:45) ·      Northland’s brand (2:25) ·      How to integrate brand into the marketing of individual properties (3:30) ·      Balancing a brand identity through individual property brands and for the overall company (5:00) ·      Empowering onsite teams to participate in marketing efforts (7:50) ·      What Wieman is looking forward to during her tenure at Northland (13:20) ·      A lifestyle perspective on multifamily marketing (14:15)