Top Marketers: Esther Bonardi Explores the Future of Multifamily Marketing

Esther Bonardi, VP of marketing at Yardi Systems and head of the REACH by RentCafe business unit, speaks with MHN’s Associate Editor Jordana Rothberg about what she has seen evolve in multifamily marketing during her more than 30-year tenure, as well as what’s ahead for the industry. In this episode learn about where automation and SEO has gotten multifamily marketing today and where new technologies, such as AI driven search and marketing analytics, have the potential to take the industry in the future.   Follow along as Bonardi and Rothberg discuss: ·      The changes in the use of chatbots in the last two to three years (1:00) ·      A national study on which sources drive the highest lease volume for the lowest cost (3:10) ·      Search engine optimization to specifically target today’s renter (4:30) ·      Where marketing analytics can take multifamily marketing (9:30) ·      The next big thing: AI driven search (12:15) ·      A tool to get excited about (17:00)