Top Marketers: Immersive Marketing That Moves Renters

Immersive marketing is rapidly transforming how prospective renters discover and connect with apartment communities. From interactive tours to fully immersive media platforms, today’s marketing landscape is all about meeting renters where they are—digitally.In this month’s episode of Multi-Housing News’ Top Marketers podcast, Izzy Carunungan, industry principal at Yardi and former chief marketing officer and LCP Media—a visual media company recently acquired by Yardi—joins MHN Senior Associate Editor Corina Stef to explore how immersive marketing in multifamily is evolving and why it’s becoming essential in the renter journey from first click to signed lease.With a multifamily marketing career dating back to 2005, Izzy brings a rare blend of experience from both the operator and vendor sides. He held senior marketing roles at Greystar and Bozzuto and led marketing efforts at LCP Media. Today, he drives strategic initiatives to advance Yardi’s visual media and digital content solutions. His deep understanding of branding, leasing strategy and resident engagement allows him to bridge the gap between property management and cutting-edge tech.We also explore how the pandemic accelerated adoption of immersive leasing tools, and why virtual staging, 3D site maps and VR tours are now standard in successful marketing campaigns. Tune in to discover how immersive marketing strategies like gamification, augmented reality and interactive experiences are shaping the future of multifamily marketing.Defining immersive marketing (1:36)Evolution of virtual tools in multifamily (2:57)Impact of COVID-19 on consumer behavior (5:07)Effective immersive tools and their benefits (6:54)Case study: success with VR in leasing (9:34)Future trends in immersive media (13:14)Getting started with immersive marketing (17:16)