Top Marketers: Providing Value in a Multifamily Adjacent Space

Welcome back, or welcome to, Top Marketers, a Multi-Housing News production with Senior Associate Editor, Jordana Rothberg.Breaking into any new career path or industry is a daunting task. But with the advice of a veteran, that move can be a bit easier. That’s why for this month’s episode I spoke with Amanda Parker-Wolery, vice president of marketing, Organized Living, about her transition into marketing and how she views the industry now. Parker-Wolery has an expertise in strategic marketing, project management and team leadership. She has been with Organized Living since 2021 but was previously in academia. Tune in to listen to her transition into marketing, what it’s like to market in a multifamily-adjacent space, and her advice to people in roles similar to her own. Follow along as we discuss:·        How Parker-Wolery got into marketing and her role as a creative problem solver (0:50)·        The transition from higher education to marketing (3:30)·        Parker-Wolery’s advice for anyone looking to get into marketing (5:15)·        Why marketing is such an exciting field right now (7:00)·        The results from leaning into AI (9:50)·        What it’s like to market in a multifamily adjacentspace (11:00)·        Parker-Wolery’s advice on marketing to both owner/developers and residents from a manufacturing perspective (13:45)·        Listening to pain points, asking questions and adapting (16:00)·        Challenges that Parker-Wolery has faced in hermmarketing career and the lessons learned (18:45)