Top Marketers: When to Redevelop a Website

Drew Johnson, director of marketing at Gables Residential, is currently in the process of redesigning and redeveloping the company’s website. With that process comes critical decisions about with technologies are best, how to save money, what updates are necessary and maintaining the existing brand. In a discussion with Multi-Housing News Associate Editor Jordana Rothberg, Johnson explores how his company navigated these decisions. While the process is still underway at Gables, the anticipated outcomes and challenges that have presented themselves along the way are clear. Here are some of the key discussion points to listen for: ·      Metrics that indicate towards a redesign (0:50) ·      Keeping up with new technology and CMS options (2:10) ·      Finding the right vendor and software provider (4:25) ·      The umbrella versus subpages debate (7:30) ·      New and exciting upcoming website features (9:00) ·      Anticipated redevelopment outcomes (12:20) ·      Brand refresh and digital identity (13:00)