Top-of-Mind Every Week: Build a Real Estate Newsletter People Open, Read, and Trust | Yitzchak Pierson | S23 E17

Yitzchak Pierson hosted a training session on creating email newsletters for real estate agents, sharing his process of building a consistent weekly newsletter using templates from Ricky Carruth. He demonstrated how he uses ActiveCampaign (formerly Constant Contact) to send weekly newsletters to approximately 900 contacts with a 36% open rate, incorporating personal growth content alongside real estate information. Yitzchak explained his newsletter structure includes social media links, recommended podcasts/books, local articles, and event spotlights, emphasizing the importance of consistent weekly touchpoints with clients and prospects. The discussion included a brief Q&A where Hannah inquired about using Bold Leads' email builder, to which Yitzchak shared his experience trying Lofty but returning to ActiveCampaign due to better visual appeal and metrics tracking.