Total Market Measurement with NielsenIQ's Kim Cox & Richard Pereira

The CPG Guys are joined in this episode by Kim Cox, Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira, Regional Product Leader, NA at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsenFollow Richard Pereira on LinkedIn at: https://www.linkedin.com/in/richardanthonypereiraFollow NIQ online at: http://nielseniq.comThis episode is sponsored by NielsenIQKim and Richard answer these questions:How is retail measurement fundamentally changing in terms of how brands now have to think about competitive visibility?How are AI technologies actually changing the day-to-day experience for a category manager using NIQ tools today?How are your strategic models adapting to ensure brands aren't just seeing "data snapshots" but a fluid omnichannel journey?What makes club measurement so uniquely challenging, and how is NielsenIQ helping brands find the full view of performance there?In practice, how far away are we really from achieving true full-funnel visibility—linking consumer behavior directly to purchase and incrementality?What are the current best practices or product innovations you're leading to build a more "unified" performance pictureWhat should brands expect as these retailers integrate loyalty and sales data into the broader measurement ecosystem?If we look at the next 36 months, what specific capabilities—like unified taxonomies or real-time signals—do you believe will define the next chapter of measurement innovation?Kim - For the brands listening who want to lead rather than lag, what internal skill sets or data investments should they be prioritizing over the next 3–5 years? What can you share about NIQ’s vision for the future? Are there specific partnerships or innovations the industry should be paying attention to coming from NielsenIQ?If you could give our audience just one piece of advice to future-proof their measurement strategy starting tomorrow, what would it be? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.