Tourism Marketing Campaigns with Ash Jurburg

The holiday season is here, so what better time to discuss Tourism Marketing.  Tourism is worth around $122 billion to the Australian economy, making it one of the biggest drivers of economic growth. As a result, millions of dollars are spent every year marketing tourism destinations. Mia and her guest Ash have both worked in the tourism marketing sector and share their favourite tourism campaigns in this episode. These include 'Get Chris to Cowra' by Cowra Tourism, 'Wander out Yonder' by WA Tourism, 'Travelling Under the Social Influence' by NZ Tourism and 'CU in the NT', definitely not an official campaign by Tourism NT. This episode also discusses the power of online reviews and how brands should react to negative reviews. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Episode guest: Ash Jurberg is a writer and content creator based in Melbourne. Before this, he worked in marketing for twenty years and owned several successful businesses. An avid traveller, Ash has been to 105 countries and is welcome back in many of them. Connect with Ash: https://www.linkedin.com/in/ash-jurberg-a266974 Free resource: 10 Tips for Smarter Marketing Campaign examples mentioned in the episode: Tourism Australia: 'Son of Dundee' Travelling under the social influence CU in the NT Wander out Yonder