EPISODE · Nov 19, 2024 · 58 MIN

Tracksmith with Blair Beckwith

from Unboxing Ecommerce: Operations Behind Online Brands · host James Marks and Jennifer Yates

On this episode of Unboxing Ecommerce, James and Jennifer order from Tracksmith with special guest, Blair Beckwith. Blair has been working in the commerce enablement space for more than a decade. He got his start building the Shopify App Store. Today, he leads growth at Mantle, a company that powers back office and growth tooling for commerce enablement software companies.Why Tracksmith?Blair discovered Tracksmith while working with a reviews platform and was immediately drawn to their aesthetic and approach to running culture. Unlike the typical neon-heavy running gear, Tracksmith's understated, classic New England-inspired design stood out, embodying a vintage track team vibe. Tracksmith: www.tracksmith.comResearch included these sourcesTracksmith: www.tracksmith.com/pages/aboutForbes: www.forbes.com/sites/katiebaron/2022/10/11/tracksmith-expands-how-americas-most-intellectual-running-brand-is-closing-cult-statusOutside: www.outsideonline.com/outdoor-gear/run/tracksmith-running-brand-business-profileCrunchbase: www.crunchbase.com/organization/tracksmithPitchbook: www.pitchbook.com/profiles/company/65264-59#overviewTracksmith Fellowship: www.tracksmith.com/pages/tracksmith-fellowship-programTracksmith Fellowship Recipient, Dinée Dorame: www.groundedpod.com/about/Curated Technology ListDatoCMS: www.datocms.comMNTN: www.mountain.comJustUno: www.justuno.comOther Sites mentionedHow To Pronounce: www.howtopronounce.com/luke-scheybelerUnlocking the Customer Value Chain: www.penguinrandomhouse.com/books/562858/unlocking-the-customer-value-chain-by-thales-s-teixeira-with-greg-piechota/Connect with Blair:www.heymantle.comwww.linkedin.com/in/blairbeckwith_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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This episode was published on November 19, 2024.

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