Tracksmith with Blair Beckwith
Episode 26 of the Unboxing Ecommerce: Operations Behind Online Brands podcast, hosted by James Marks and Jennifer Yates, titled "Tracksmith with Blair Beckwith" was published on November 19, 2024 and runs 58 minutes.
November 19, 2024 ·58m · Unboxing Ecommerce: Operations Behind Online Brands
Summary
On this episode of Unboxing Ecommerce, James and Jennifer order from Tracksmith with special guest, Blair Beckwith. Blair has been working in the commerce enablement space for more than a decade. He got his start building the Shopify App Store. Today, he leads growth at Mantle, a company that powers back office and growth tooling for commerce enablement software companies. Why Tracksmith? Blair discovered Tracksmith while working with a reviews platform and was immediately drawn to their aes...
Episode Description
On this episode of Unboxing Ecommerce, James and Jennifer order from Tracksmith with special guest, Blair Beckwith. Blair has been working in the commerce enablement space for more than a decade. He got his start building the Shopify App Store. Today, he leads growth at Mantle, a company that powers back office and growth tooling for commerce enablement software companies.
Why Tracksmith?
Blair discovered Tracksmith while working with a reviews platform and was immediately drawn to their aesthetic and approach to running culture. Unlike the typical neon-heavy running gear, Tracksmith's understated, classic New England-inspired design stood out, embodying a vintage track team vibe.
Tracksmith: www.tracksmith.com
Research included these sources
- Tracksmith: www.tracksmith.com/pages/about
- Forbes: www.forbes.com/sites/katiebaron/2022/10/11/tracksmith-expands-how-americas-most-intellectual-running-brand-is-closing-cult-status
- Outside: www.outsideonline.com/outdoor-gear/run/tracksmith-running-brand-business-profile
- Crunchbase: www.crunchbase.com/organization/tracksmith
- Pitchbook: www.pitchbook.com/profiles/company/65264-59#overview
- Tracksmith Fellowship: www.tracksmith.com/pages/tracksmith-fellowship-program
- Tracksmith Fellowship Recipient, Dinée Dorame: www.groundedpod.com/about/
Curated Technology List
- DatoCMS: www.datocms.com
- MNTN: www.mountain.com
- JustUno: www.justuno.com
Other Sites mentioned
- How To Pronounce: www.howtopronounce.com/luke-scheybeler
- Unlocking the Customer Value Chain: www.penguinrandomhouse.com/books/562858/unlocking-the-customer-value-chain-by-thales-s-teixeira-with-greg-piechota/
Connect with Blair:
www.heymantle.com
www.linkedin.com/in/blairbeckwith
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Have a brand/shopping experience you want us to review? Send us a message at [email protected]
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com
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