Trade Show Marketing Strategy: Turning Events into Pipeline with Rob Stanley

In this episode of Data Planet, host Emma Davis interviews Rob Stanley, Senior Director of Growth Marketing at Miva. They explore how modern growth teams are building scalable, measurable systems that blend field marketing, AI-driven research, and tight sales alignment to drive real pipeline impact. Rob shares how Miva supports high-growth B2B and D2C ecommerce brands at scale, and how his role focuses on testing unconventional but high-impact growth strategies such as trade shows, direct outreach, and consistent offline channels like postcards—while ensuring every initiative is tied to measurable outcomes through landing pages, scheduled follow-ups, and structured tracking. The conversation also dives into how AI is reshaping marketing workflows, from accelerating research and prospecting to improving campaign execution, while emphasizing the importance of human validation and relationship-building in complex B2B sales cycles. Miva website: https://www.miva.com