Trade Talk (Season 2, Ep. 9) - Relationships Over Revenue: Leadership, Growth, and Finding Your True North

What does it take to build a successful business, lead great people, and create lasting impact in your community?In this episode of Trade Talk, Sarah and Lindsay sit down with Tony Carder, founder of TruNorth Pest Control, entrepreneur, mentor, and business coach. Tony shares the story behind launching TruNorth after helping build and sell one of the largest pest control companies in the country, and why relationships—not revenue—have become his greatest focus.The conversation explores everything from company culture and leadership to community involvement, entrepreneurship, and the importance of surrounding yourself with the right people. Tony also discusses his passion for mentoring young business owners, the lessons he's learned from decades of growing companies, and why collaboration is one of the most valuable currencies in business today.Of course, they also dive into the pest control side of the business, discussing common challenges homeowners and builders face in Florida, termite prevention strategies, and how new construction decisions can impact a home's long-term protection.Whether you're a contractor, business owner, entrepreneur, or simply someone looking for inspiration to take the next step, this episode is packed with practical advice and perspective from someone who has built multiple successful businesses from the ground up.In This Episode:Tony's journey from family business to launching TruNorth Pest ControlThe biggest lessons he's learned as an entrepreneurWhy taking care of people is the foundation of growthHow mentorship and coaching are shaping the next generation of business ownersBuilding relationships that create opportunitiesWhat makes the Emerald Coast a unique market for business growthCommon termite and pest concerns for homeowners and buildersTips for protecting homes during the construction processTony's upcoming podcast focused on people making the leap to life on the Emerald CoastWhy disconnecting from technology can improve your mindset and leadershipKey Quote"We're in the people business. We're not in the pest business." - Tony Carder, TruNorthConnect with TruNorth Pest Control🌐 www.truenorthpest.com📱 Facebook: TruNorth Pest ControlConnect with Contractors Connect🌐 www.contractors-connect.comTrade Talk is powered by Contractors Connect, where construction pros connect, share, and grow.