Trademark Basics for Brands: A Founder’s Crash Course - Ep 2

Trade Mark Basics: What Every Business Needs to Know | Elise Explains IP If you’re building a brand in Australia, understanding trade marks is essential. In this episode of Elise Explains IP, Elise Steegstra (lawyer & trade marks attorney) breaks down the fundamentals: what a trade mark is, why you need one, and how the registration process actually works. Whether you’re a founder, creator, small business owner, or marketer, this is your practical crash course in protecting your brand and avoiding costly mistakes. ⭐ What You’ll Learn in This Episode: What you can and can’t register as a trade mark The difference between a business name, domain name & trade mark Why trade marks matter for brand protection and business value How registration works in Australia (step-by-step) Common mistakes (and how to avoid them) International protection: when to think beyond Australia When to register your trade mark How to enforce your rights once registered 🎁 FREE DOWNLOAD – IP Audit Tool Want to check if your business has hidden IP risks? Download my free IP Audit Tool here: 👉 https://www.elisesteegstra.com 🔗 More Resources Explore articles, guides, and templates for founders & creatives: 👉 https://www.elisesteegstra.com 💬 Say Hello If you enjoyed this video, don’t forget to like, subscribe, and comment with your questions. I’d love to feature your question in a future episode!