Trademarks: Secondary Meaning
from Blackletter
How do you get a strong trademark associated with a descriptive or non-distinct term? With a lot of hard work! One way you can trademark a non-distinct term is through a secondary meaning. A secondary meaning is an additional meaning acquired by a non-distinct trademark through its commercial use. To acquire federal trademark protection, a non-distinctive mark must become associated with a single commercial source in the minds of consumers. (for example, the term “apple.”)
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This episode was published on February 7, 2022.
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