Traditional marketing strategies that still work in today's digital age, with Nedra Rezinas

Comments? Suggestions? Text the show here! Marketing your growing business today can sometimes get overwhelming. There seems to be a never-ending list of new social media tactics and platforms to embrace. New marketing trends also pop up every few days and seem to die overnight!When surrounded by all these shiny bright objects in the form of so-called new and cutting-edge digital marketing ideas, we sometimes forget that old-school marketing strategies work too!And in today's digital chaos, kicking it “old school” might be more effective than tying your marketing down to social media. So what are some examples of these "old-timey" marketing tactics, and how can you implement them today to help grow your business?In this episode of Help! My Business Is Growing; I talk to our guest Nedra Rezinas about old-school or traditional marketing techniques that can help grow your business.She shares her insights on how it is possible to cultivate leads and grow sales using timeless, tried, and tested techniques that have slowly been forgotten or ignored over the last years.Nedra Rezinas is a marketing consultant who helps service-based entrepreneurs learn to delegate and outsource to scale their business and do more work in their "zone of genius". She has over 20 years of direct experience in marketing and online business, specializing in developing custom marketing strategies that attract high-value clients.In this week's episode, we discuss:02:33 What are some other ways people can market themselves that aren't exclusively attached to social media or having a social media presence?  05:10 What do you see that works for your clients who might not have that big of a social media presence? 07:49 Do you have clients who completely unplug from specific platforms like Instagram?11:17  For people who want to send something personal or reach out via mail, should you have an existing list or database of leads or previous clients? 12:53 How important is CRM when it comes to marketing?14:08 What things should you track on your CRM?15:36  What CRMs do you recommend or find particularly helpful for you and your clients?18:49 What is referral partner marketing? 21:35 How do you go about finding these referral partners? What do you use?  Where do you find them?23:47 Where do you find network groups, and how do you vet them? 26:50 How do you craft a "reaching out" or "just saying hi" email that is warm and sincere,  offers value, and is beneficial to your customer? 36:51 If someone wants to move their marketing away from social media, what is the next, tangible step they can do in the next week or two to get them closer to all these "old-school, yet new-school, innovating tactics we discussed?Resources:Nedra Rezinas, Marketing Strategy & Business Coach:https://www.nedrarezinas.com/LinkedIn:https://www.linkedin.com/in/nrezinas/HubSpotZohoLess Annoying CRMCloze Spark Toro Gift.Grow.WinGiftology by John RuhlinKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Traditional Marketing Strategies That Still Work in Today's Digital Agehttps://www.newcastlefinance.us/post/traditional-marketing-strategies-that-still-work-in-today-s-digital-ageIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint