Traditional Publishing for Entrepreneurs: The ROI of Investing in Your Book Deal

Send us Fan MailWhat if your book idea could become more than a book and become the reason your audience, business, and income finally grow?In this episode of Kind of a Big Book Deal, Meghan Stevenson pulls back the curtain on what entrepreneurs, experts, and creators need to know about landing a traditional publishing deal. She explains her three-part framework: a book idea with real potential, a strong author platform, and a well-built book proposal. Using Dr. Erica Jordan-Thomas, author of Seven-Figure Educator, as a real example, Meghan shows why a great idea is only the starting point. Publishers want proof that you can reach readers and help sell the book.Meghan also shares why growing your audience should support your business, not just your book dream. From six-figure advances to audiobook rights, foreign rights, royalties, and bigger business growth, this episode gives listeners a clear look at how a book can become a serious growth tool when done strategically.Episode Highlights:(0:00) Intro(1:55) Megan’s three-key book deal framework(2:16) Dr. Erica Jordan-Thomas’ real book deal example(2:52) Why potential alone is not enough(3:08) Understanding your author platform(3:38) Why publishers are not reader finders(4:12) Growing audience and business together(5:19) Building a strong book proposal(5:54) Other ways books can earn money(6:55) The real cheat code behind book success(8:06) Free quiz for your book journey(8:24) OutroTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. Have a great idea for a book but don't know where to start? MeghanStevenson.com/quiz