Transactional Email vs Marketing Email: Court Rules Logo, 7 Words Transmuted Confirmation to Promotional Email (Season 2 Episode 76)

Here’s one way to tell transactional email vs marketing email: have a court slap you for putting what it says is advertising or marketing content in your opt-in confirmation email. This court decision happened inside the EU, however it is also a cautionary tale for anyone in the U.S., or Canada, or really anywhere that has national email marketing laws. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/transactional-email-vs-marketing-email/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com