Transform What You Love Into a Scalable Business with Nathalie Doremieux

Transform what you love and do into a scalable business with Nathalie Doremieux's heart-centered online business strategy. When Nathalie Doremieux, an introverted online business strategist and smart, heart-centered mother of three, takes her clients by the hand to guide them through the ins and outs of creating a scalable business, she discovers an unstoppable drive to support women in creating financial stability. "If you don't believe in yourself, you can't expect people to believe in you. You just can't. You can't fake it. People say fake it till you make it. You can't. I don't think you can. People can see through that." - Nathalie Doremieux Through her work with coaches and mindset work, Nathalie developed an understanding of her own strengths and weaknesses as an entrepreneur. Nathalie believes that in order to scale a business, one has to start by building an audience and experimenting with different techniques to reach the right people. She encourages entrepreneurs to focus on building a good rapport with their audience rather than feeling the need to sell them something. On this episode of the Live. Love. Engage. podcast: How to Transform What You Love and Do Into a Scalable Business The Benefits of Doing Personal Development Work to Support Your Entrepreneurial Journey The Power of Building an Audience and Enrolling People Into Their Own Ideas The Value of Consistency in Growing Your Business Busting the Myth about Memberships Why it Pays to Lean into Your Zone of Genius Connect with Nathalie Website: themembershiplab.com Quick Links: Join the Live. Love. Engage. Community Intuitive Business Coaching The Live. Love. Engage. Book Support the Podcast with BuyMeACoffee.com Enjoying what you're hearing on Live. Love. Engage.? Subscribe on Goodpods or your favorite podcast platform, and click here to leave a 5 STAR Review. You can also watch the conversation on YouTube. TRANSCRIPT Namaste. I am so glad that you have decided to join us for another edition of Live Love Engage. And I get to speak with some amazing people on this show, and the lovely woman whom I'm going to welcome here is no exception to that. So I'm going to tell you all about her in a second. But first off, I want to welcome Nathalie Doremieux to live, love, engage. Thank you so much for having me, Gloria. I am so glad to have you. We actually connected through email, of all things, because I'm on your list, but I'm going to tell people a little bit about what you do and why that kind of got my attention. So Nathalie is an online business strategist as well as a smart, heart centered mother of three wonderful kids and married to her business partner and best friend. And she's deeply passionate about memberships, online programs, and her clients' success. And even though she says she's an introvert, she is also unstoppable when she takes her clients by the hand, and patiently guides them through the ins and outs of online space and tech. And isn't it amazing how I've always had considered myself an introvert as well? And yet here I am doing a podcast, but it's from the comfort of my own home, which is good. One of the things that we wanted to talk about today was how to transform what, you know, love and do into a scalable business. I mentioned at the start that we connected through email, and it's because you were promoting your memberships and you were offering sort of a discovery call to see if memberships would be right for you. And you were so wonderful and thoughtful and just offered me some wonderful advice. And essentially, I'm not quite ready for a membership program yet, but I'm getting there, so someday you'll hear about that. So let's start off, I like to. Find out from our guests a little bit about their journey. And so can you share with us a little bit what got you perhaps interested in doing online marketing and why you are so passionate about helping your clients. Sure. So I have a pretty unusual journey, and I should say we have. So, you know, I am in the south of France right now, so living in the place where we want to live, living the lifestyle that we want. But basically, I met my husband during school. He's today my business partner. And after school in France, we decided to move to the US. To live the American dream. We couldn't really find a job in France. We didn't even look, but it seemed quite hard. And since we were in computer science, we decided to take our chance and go to the US. We go there for the summer, we find a job, great. We don't, we come back. Well, within a month, I found a job. So we stayed there. We got married in Reno, which is a little Las Vegas, just the two of us and our two witnesses. And we stayed there for ten years. We had three kids, and in 2005, we decided to sell everything and move back to France. And there were several reasons for that. One was the lifestyle. I mean, living in California, in San Francisco was amazing, but things were going really, really fast. I was tired. I fell asleep at the wheel twice. One was on a bridge. Bridge, yes. And we just could not keep up with that space. And one day my husband said, do you want to go back and say, we can go back for just two years? Well, it was in 2005 and we still here. We sold everything, moved back, and we were going to keep our jobs because we were in the Silicon Valley. Computer science and the circumstances made it so that we didn't get a chance to keep our job because the company got sold out. And that was then the opportunity to start a business. Now, the thing is, my husband is the entrepreneur, is the one that has ten ideas a minute. I am not. I like the todo list. Like I said, I am an introvert. I like things that are safe, I like things that are planned. But I like to tell people that actually became an entrepreneur for love because I wanted to support him in his dream of being his own boss. So it's been very challenging. I got fired twice by my husband because I was acting like an employee and not a business owner, like a co founder. But we're here today and we've created this amazing business. We've been in business for 16 years now, and it has evolved a lot. And we are getting closer and closer to really what we want to do, what we excel at, and where our zone of genius is. And that's where you see the exponential growth. When you know that you're doing what you're supposed to do and you see the people's transformation and results, it just motivates you to keep going further. So we started building software, trying to work with the French market. Didn't work, went back to the Americans, which was really the culture that we knew. We've never worked in France, so we're here for the lifestyle, for the sun in the south of France and the beautiful house and the big land. But the business is really still pretty much in the US. And it's through that story that realized that I love to support women and I like that safe space, that financial stability. I found that with memberships, it's such a great way to create that recurring income that predictability. I love to know at the start of the month exactly I'm looking because I have my money board. It's a thing that I keep where I know when I start my month, how much I'm making already without doing anything. And that's the safety that I need. Even though I'm an entrepreneur and I can take risks, that's the safety that I need. And that's what I'm helping people, especially women. But we also work with men. I do attract a few men, but that's kind of what I love doing. And that's so important having that predictability, because so many, especially sole entrepreneurs when they're getting started and they sort of get into this feast and famine sometimes and it can be very frustrating just to be able to manage your bills if you don't know how much money you've got coming in each month. Can you share a little bit about what's been your biggest challenge in that? Especially because you said that your husband essentially fired you a couple of times there. So talk about that maybe. Yeah. My challenge again is really related to this idea of taking risks and decision making and trust, belief. I did a lot of work on myself, on my mindset, and I've worked with quite a few coaches and I was able to basically get to know myself, how I am wired. For the longest time I thought I will never be a good entrepreneur because I'm not wired that way. Well, guess what? There are other things where that I can use that are really powerful. So I'm not going to communicate the same way. I'm not going to do things necessarily the same way as an extrovert that can get on camera and just shoot a live. But there are other ways. So that's what I learned. I learned what is my magic, what are the things that when I do that, I get the biggest impact. And when I found that, everything changed because now I get to delegate and surround myself with the people that can do the things that need to be done, but where I'm going to get a lot of resistance. So when you get to that point in your business that you can invest in that team, that's amazing. But I would say that the biggest thing is like the belief that you can actually do it. If you don't believe in yourself, you can't expect people to believe in you. You just can't. You can't fake it. People say fake it till you make it. You can't. I don't think you can. People can see through that. Yeah, I agree with that because I used to fall under that line of thinking as well. But it really does make a difference in how you perceive yourself. And so I love that you talked about the fact that you did work with coaches and you did do some work on yourself because that is I feel one of the main reasons why so many business owners either struggle or fail is because they haven't done the work on themselves....