Transforming a Simple Idea into a Business | Liam Eriksson | GUY FOX

from Honest Ecommerce · host Chase Clymer with Liam Eriksson

In This Conversation We Discuss:[00:40] Intro[00:54] Jumping into Business Without Hesitation[01:51] Launching a Brand from a Simple Idea[05:26] Reinventing How Fragrances Are Sold[08:36] Turning a Vision into a Real Product[11:13] Episode Sponsors: StoreTester and Intelligems[14:26] Turning Free Samples into Sales[16:21] Using Starter Kits to Boost Conversions[19:58] Balancing a Startup and a Full-Time Job[22:03] Why Overcomplicating Business Holds You Back[24:44] Finding Success in What You LoveResources:Subscribe to Honest Ecommerce on YoutubeAward-winning colognes and candles guyfox.com/Follow Liam Eriksson linkedin.com/in/liamerikssonBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

What this episode covers

On this episode of Honest Ecommerce, we have Liam Eriksson. Liam is the CEO & Co-Founder of GUY FOX, a men's fragrance company changing the fragrance industry for the better. We talk about disrupting the traditional fragrance market, what makes GUY FOX stand out from big-name brands, the biggest challenges of launching a DTC fragrance business, and so much more!

NOW PLAYING

Transforming a Simple Idea into a Business | Liam Eriksson | GUY FOX

0:00 26:34

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Promise to Fatherhood: Real Talk with Mick Hunt and Rudy Rush

Feb 17, 2026 ·56m

GOATS, Flaws, & Glory: The Unbeatable Debate on Who's Really the Goat!

Feb 10, 2026 ·50m

Rudy Rush's Journey- Part 2

Feb 3, 2026 ·47m

Rudy Rush Uncensored: Lessons from 30+ Years

Jan 27, 2026 ·51m

Unfiltered: The Raw Truth Behind Interracial Marriage in America

Jan 20, 2026 ·54m

Unfiltered Power Moves & Real Punchlines: How Cutting Your Circle Changes Everything

Jan 13, 2026 ·46m

Similar Podcasts

LE HAWKESBURY SOCIAL ’BACK TO LIFE’ ADAM STACEY Welcome to the ‘Le Hawkesbury Social’, 'Back to Life’ a space where we celebrate life in all its colors: happiness, joy, love, connection, and even the moments of sadness that make us human. A space where we celebrate life in all its colors: happiness, joy, love, connection, and even the moments of sadness that make us human. Hosted by a passionate mental health advocate, this show dives deep into the topics that truly matter to today’s culture and community. Each episode offers honest conversations, thoughtful reflections, and real stories that bring people together. Whether you’re here for mental health discussions, community connections, or just looking to feel seen and heard in a fast-paced world, you’re in the right place. Adam believes in building a diverse and inclusive community where voices from every background can come together, share, and support one another. That’s why every Wellness Podcast, we open the mic to local community partners, support services, and inspiring voi The Syndicate Blogcast: Startups | Startup Investing | Tech News | Angel Investors | VC | Venture Capital | Private Equity | Crowdfunding | Fundraising Matt Ward - Serial Entrepreneur | Angel Investor | Startup Advisor | Amazon Ecommerce The Syndicate Blogcast show is an extension of The Syndicate podcast, featuring long form articles on the future technology, ecommerce, business and life. The mini-sodes deconstruct high level startup, business and tech issues to help investors and operators better understand and win the market. Recurring topics include: Facebook, Google, Amazon, Apple, Ecommerce, Blockchains, ICOs, Cryptocurrencies, Marketing, Fundraising, Venture Capital, Startup Challenges, Business Development and more. The Blogcast comes in addition to The Syndicate - the place where investors and startups combine to create crazy businesses and even crazier returns. The Syndicate podcast is a deep dive on the angel investors and VCs behind the big name startups. We interview the best and brightest investors, syndicate leads, GPs, limited partners and startup founders to create an original, off the cuff discussion on startup investing. The Boundless Show Focus on the Family Life is challenging for Christian singles. How do you balance work and personal life? How do you own your faith? How can you date with a purpose? And prepare for marriage? All while honoring God through it all? Hit up The Boundless Show, a Christian podcast for young adults, for some good, honest conversation. The young adult years are full of possibility and choices that shape who you become. Join host Lisa Anderson to discuss the highs and lows, lean on each other, and trust God in this important season of adulthood. Unshamed & Unchained: Carving Space For Self-Healing & Habit Transformation Danny Poelman Welcome to "Unshamed & Unchained: Carving Space For Self-Healing & Habit Transformation", the podcast where we break the chains of shame and societal expectations to create a safe space for self-healing, habit transformation, and personal growth. Hosted by a seasoned life coach, Danny Poelman DDS, with years of hands-on experience, this podcast is your guide to reclaiming your voice, embracing your story, and living life on your terms.In each episode, we dive deep into the topics that matter most to you—whether it's:-breaking free from unwanted habits like pornography-excessive people-pleasing-healing from past trauma-recovering from narcissistic abuse or religious/relational trauma-anxiety/depression-money mindset blocks-overcoming limiting beliefsWe’re not afraid to talk about the things that are often considered taboo, because we believe that through honest, unfiltered conversations, real transformation happens.You’ll hear real

Frequently Asked Questions

How long is this episode of Honest Ecommerce?

This episode is 26 minutes long.

When was this Honest Ecommerce episode published?

This episode was published on February 24, 2025.

What is this episode about?

Can I download this Honest Ecommerce episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!