Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance

Welcome to another episode of "Audience Architect," where we drill into the strategies shaping the future of audience engagement. In this special live recording from MACMA's Industry Day on April 4th, we are thrilled to host Dr. Joetta Gobell, Senior Vice President of Research & Insights at Dotdash Meredith. With an impressive background that spans roles from A+E Networks to Nissan North America, Joetta is a master at leveraging data to enhance audience understanding and engagement across various platforms.In episode #10, Joetta shared her extensive experience in integrating first-party data into advertising partnerships and primary research initiatives, providing insights that drive product, editorial, and brand strategies at Dotdash Meredith. We'll explore how her team is navigating the challenges posed by the end of third-party cookies, the dynamics of new partnerships like those with Amazon in the exciting d/Cipher ad-enabling product, and the role of data in connecting content to the 'moment of need' for users.This episode is packed with discussions on the transformation of media insights in the digital age, the critical role of data in shaping business strategies, and the innovative ways Dotdash Meredith is setting industry standards. Whether you're a data scientist, audience marketing professional, or just passionate about the future of digital media, this conversation with Joetta Gobell will provide valuable insights into the art and science of audience engagement. Join us to discover how data isn't just about numbers—it's about building communities, enhancing value, and fighting attrition in today's fast-paced world. Hosted on Acast. See acast.com/privacy for more information.