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Transforming Complex Concepts Into Cash - The Tangibilization Process

EPISODE · Nov 20, 2023 · 24 MIN

Transforming Complex Concepts Into Cash - The Tangibilization Process

from Copywriters Podcast · host David Garfinkel

The confused mind buys nothing. So if you are confusing the reader, they’re not going to buy. How does this play out? When you are selling a course, a technology, or a health supplement, you often run into a familiar brick wall: This thing is so complicated. I know it works, but how do I explain it so the average consumer can quickly grasp it? Today we kick around some little-known (yet completely common-sense) techniques to go from “incompressible” to “I want it!” Resource: My new book, The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ Download.

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Transforming Complex Concepts Into Cash - The Tangibilization Process

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