Transforming Insights: Colgate's Journey with Christian Niederauer at Colgate-Palmolive

from Insights & Innovators Podcast from MRII

Discover how Colgate has transformed its insights function to be future-proof, the biggest challenges facing insight professionals today, and the critical components of their Insights Competence Framework.Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Christian Niederauer, Vice President of Global Insights & Consumer Affairs at Colgate-Palmolive, in this engaging episode of Insights Innovators. Gain invaluable perspectives on the role of AI, the importance of proactive value creation, and how to ensure your insights are impactful and actionable. Don't miss out on this comprehensive journey into the evolving landscape of consumer insights! 00:00 Introduction and Episode Overview00:27 Guest Introduction: Christian Hederault01:13 Industry Challenges and Insights02:18 Career Journey and Role at Colgate04:09 Proactive Value Creation in Insights05:48 Colgate's Insights Transformation Journey07:49 Insights Competency Framework10:12 Evolution and Future of Insights Function14:04 Leveraging Technology in Insights17:35 Conclusion and Final Thoughts

What this episode covers

Discover how Colgate has transformed its insights function to be future-proof, the biggest challenges facing insight professionals today, and the critical components of their Insights Competence Framework.Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Christian Niederauer, Vice President of Global Insights and Consumer Affairs at Colgate-Palmolive, in this engaging episode of Insights Innovators. Gain invaluable perspectives on the role of AI, the importance of proactive value creation, and how to ensure your insights are impactful and actionable. Don't miss out on this comprehensive journey into the evolving landscape of consumer insights! 00:00 Introduction and Episode Overview 00:27 Guest Introduction: Christian Hederault 01:13 Industry Challenges and Insights 02:18 Career Journey and Role at Colgate 04:09 Proactive Value Creation in Insights 05:48 Colgate's Insights Transformation Journey 07:49 Insights Competency Framework 10:12 Evolution and Future of Insights Function 14:04 Leveraging Technology in Insights 17:35 Conclusion and Final Thoughts

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Transforming Insights: Colgate's Journey with Christian Niederauer at Colgate-Palmolive

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This episode is 19 minutes long.

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This episode was published on February 20, 2025.

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