Transforming Market Research in Big Companies with Stephan Gans, Pepsico

from Insights & Innovators Podcast from MRII

Is there a consumer insights revolution, and will that change how multinational corporations do research? Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at Pepsico, wrote the book, The Consumer Insights Revolution. Stan Sthanunathan, CEO i-Genie.AI talks with Stephan about future-proofing your business through the control of data and tools. 

Episode metadata supplied by the publisher feed · Published Oct 28, 2024

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Transforming Market Research in Big Companies with Stephan Gans, Pepsico

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