Transforming Tradition: Building a Digital Community for Wellness w/ Amanda Tolleson, WW

As the Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old workshop roots into a thriving digital community, all while preserving the brand's core values and sense of community. While the startup landscape often involves building a brand from the ground up, WW has navigated a different path - one of evaluating the equity and greatness it has amassed over the decades and making it relevant for the modern era.Listen to this episode of Marketing Vanguard to hear more about Amanda’s journey as well as the brand's approach to transforming the intricacies of nutrition into accessible behavior change.Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.Join us at Brandweek 2023! Save 20% by using the code AWBRANDWEEK Hosted on Acast. See acast.com/privacy for more information.