Translating company names – Editor Notes

from Dragoman Transcreation · host UMIT OZAYDIN

Notes from the Editor – August 2015 Do not translate full company names Full company names are registered names of businesses in their country of incorporation and, therefore, should not be translated.* Canon Inc., for example, is the full company name of Canon in Japan. The company was incorporated in Japan as Canon Inc. So, if you come across Canon Inc. in the text you are translating, you should leave it as is. The same applies to Canon U.S.A., Inc. […]Become a supporter of this podcast: https://www.spreaker.com/podcast/dragoman-transcreation--4083088/support.

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Founded in Transcreation 💫 Delfina Morganti Hernández Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃

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