Translating Social Media Trends into Marketing

Social media trends move fast. But not all of them matter for your institution.In this episode, we’re joined by Becky Paxton from Garden Media Group to break down how to separate fleeting trends from the ones that actually drive visitation, revenue, and long-term relevance.We talk about:How to identify “sticky” trends that influence real-world behavior—not just viral momentsWays to turn cultural trends like pet ownership and gaming into programming that brings new audiences through the gateWhy aesthetic trends matter more than ever in a mobile-first world—and how they shape the visitor experienceHow to use trends to fill shoulder seasons and create repeat visitation through episodic programmingWhy younger audiences are craving expertise—and how institutions can meet that demandIf you’re trying to connect with the next generation of visitors without chasing every TikTok trend, this episode offers a practical way to think about what actually works.This podcast is produced by Attend Media. Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com