Travel Hub Retail Media with WHSmith North America Media Network's Alison O'Keefe

The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to consumers across travel hubs in North America.Find Alison on LinkedIn at: https://www.linkedin.com/in/alison-o-keefe-42b1a830/Find WHSmith Media on LinkedIn at: https://www.linkedin.com/company/whsmith-north-america-media-network/Find WHSmith Media online at: https://smg.team/en-us/retailers/whs-media/Alison answers these questions:What are some of the biggest challenges brands face when trying to engage consumers in travel hubs?How do you see the role of physical retail media evolving in an increasingly digital advertising landscape?Why did WHSmith choose to partner with SMG in launching a media platform?How does WHSmith differentiate its media network from other retail media networks in the travel space?What are the core solutions that you offer brands to engage consumers in your physical retail locations?What types of brands or advertisers see the most success when partnering with WHSmith’s media network? Is it all about endemic advertising?Can you share any recent success stories of brands leveraging WHSmith’s retail media network effectively?What advice would you give to companies looking to create meaningful partnerships within the WHSmith ecosystem?How does WHSmith’s media network measure and report on ad effectiveness for partners?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comSubscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.