TREBEL Buys Sesh and the Race to Own the Superfan Layer Begins

Making a Scene Presents - TREBEL Buys Sesh and the Race to Own the Superfan Layer Begins For most of the streaming era, the music platform business has revolved around one basic action: getting someone to press play. The listener searches for a song, finds a playlist, follows a recommendation, or taps whatever the algorithm places in front of them. The platform tracks the activity, serves an advertisement or collects a subscription payment, and sends a small portion of the revenue through the music-rights system. The artist receives a stream count, a royalty report, and perhaps a map showing where the listening took place. Everyone calls this engagement, although the artist usually still has no idea who engaged. http://www.makingascene.org