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Trending Tactics won't work for your B2B Brand on social media episode artwork

EPISODE · Aug 31, 2023 · 24 MIN

Trending Tactics won't work for your B2B Brand on social media

from B2B Growth · host Sweet Fish

Gong, Drift, Chili Piper – they have GREAT content! BUT their buyer is not identical to your buyer, their sales cycles is different from yours… You must create a content strategy that works for YOUR product, buyer, processes, and goals.On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to discuss the need for a focused strategy for your B2B brand, and why trends will only get you so far. Link to Posts:https://www.linkedin.com/posts/katewinick_socialmedia-socialemediamarketing-brandsocial-activity-7094307629186826241-jlvn?utm_source=share&utm_medium=member_desktophttps://www.linkedin.com/posts/alli-tunell_if-youre-a-new-content-marketer-and-your-activity-7047203904698138624-d8qy?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

What this episode covers

Gong, Drift, Chili Piper – they have GREAT content! BUT their buyer is not identical to your buyer, their sales cycles is different from yours… You must create a content strategy that works for YOUR product, buyer, processes, and goals.On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to discuss the need for a focused strategy for your B2B brand, and why trends will only get you so far. Link to Posts:https://www.linkedin.com/posts/katewinick_socialmedia-socialemediamarketing-brandsocial-activity-7094307629186826241-jlvn?utm_source=share&utm_medium=member_desktophttps://www.linkedin.com/posts/alli-tunell_if-youre-a-new-content-marketer-and-your-activity-7047203904698138624-d8qy?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

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Trending Tactics won't work for your B2B Brand on social media

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How long is this episode of B2B Growth?

This episode is 24 minutes long.

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This episode was published on August 31, 2023.

What is this episode about?

Gong, Drift, Chili Piper – they have GREAT content! BUT their buyer is not identical to your buyer, their sales cycles is different from yours… You must create a content strategy that works for YOUR product, buyer, processes, and goals.On this...

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