Trendreport 2026: Was Kreative jetzt wirklich brauchen, um gebucht zu werden

from Der Portfolio-Podcast | Kreativ erfolgreich in Illustration und Design · host Dr. Franziska Walther | Die gute Mappe

186 / 2026 ist da – und die Kreativbranche klingt lauter, widersprüchlicher und anstrengender denn je. KI hier, Rezession da, weniger Sichtbarkeit überall. In dieser Folge teile ich meine Trendreport-Prognose für 2026: Was sich für Illustrator*innen und Designer*innen wirklich verändert – und worauf du dich jetzt fokussieren solltest, um weiterhin gebucht zu werden. Es geht um Beratung als Kernleistung, sichtbaren Mehrwert, bewusste Akquise und warum Personenmarke heute etwas anderes bedeutet als Selbstdarstellung.

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This episode is 22 minutes long.

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This episode was published on January 8, 2026.

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