Trends in Interactive Marketing from AKQA NY’s Top Exec

Co-Host Brad Forsythe interviews Lars Bastholm, Executive Creative Director for AKQA New York. When AKQA opened its doors New York in 2004, Denmark¹s legendary Lars Bastholm was placed at the helm as Executive Creative Director. Lars has been working in the interactive marketing industry for over 10 years. After starting up Grey Interactive in Scandinavia, he joined Framfab in Copenhagen, Denmark as Creative Director. There he worked on some of the world¹s most recognized brands, including Nike, LEGO, The Coca-Cola Company and Carlsberg. Lars is one of the most award-winning creatives in the digital marketing industry, having won three Cyber Lions Grand Prix in Cannes, six Clios, four One Show Interactive Pencils and five London International Advertising Awards, to name a few. In 2004, Lars served as Internet Jury Chairman for the 2004 Clio Awards and was recently featured in the book “How to catch the Big Idea: The Strategy of Top-Creatives”.