Trial Lawyers and World Travel: Lauren Wood on Building the WITS Conference with Ray Lakhani & Adam Warren

How do you stand out in the highly competitive world of plaintiff-side personal injury without spending a dime on traditional advertising? In this episode, Ray Lakhani and Adam Warren welcome Lauren Wood (L Wood Law and the Women in Trial Travel Summit) to the Open & Raw podcast.Lauren breaks down the strategy behind her highly referral-based firm and explains why taking on every single case is a recipe for burnout. She shares her journey of finding her specific "lane" in the legal world, leaning into what she actually enjoys (like taking depositions and being in the courtroom), and outsourcing the rest. Plus, Lauren explains the strategy and massive success behind WITS, her international networking event specifically designed for women in trial, and how she leverages these global trips to build a tight-knit community of referral partners.