Triathlon and eCommerce with Aid Station Founder James McCleery

In this week's episode I combine two passions! Triathlon and eCommerce! I catch up with the founder of Aid Station, James McCleery. James started this business quite recently, after having been through the last 24 months with his other business Hike and Seek Tours. We chat about how the business come about, the challenges facing a new brand, how best to advertise when you start out, and where First Aid will evolve to over the next 12 months. Check out his Shopif...