Triple your demo conversion or halve your CAC?

What this episode covers

Would you rather triple your demo conversion rate or halve your customer acquisition cost? That's the question we recently discussed with Kneko Burney Miller, CEO at Change3.Kneko chooses halving customer acquisition cost. Why? Because for her, CAC is not just ad spend, funnels, dashboards, or some spreadsheet goblin hiding in row 47. It is time. And time is the one cost CEOs cannot magically recover with a better landing page.And the cost of time is one that CEOs writing a book are all too familiar with. A strong book does not just improve credibility. It can reduce the “getting to know you” tax.Before a prospect ever books a call, your book can help them understand your thinking, trust your expertise, and see why you are different.That’s how you transform your marketing into relationship-building at scale.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #ThoughtLeadership #BusinessBooks #CustomerAcquisition #WisdomFromWizards

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Frequently Asked Questions

How long is this episode of Wisdom From Wizards with Nitin Kartik?

This episode is 1 minute long.

When was this Wisdom From Wizards with Nitin Kartik episode published?

This episode was published on May 8, 2026.

What is this episode about?

Would you rather triple your demo conversion rate or halve your customer acquisition cost? That's the question we recently discussed with Kneko Burney Miller, CEO at Change3.Kneko chooses halving customer acquisition cost. Why? Because for her, CAC...

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