Troy Cole: What to Do When LASIK Demand Slows Down

In this episode, Guido Piquet is joined by Troy Cole, sales coach at LogiCole Consulting, who has spent two decades helping elective surgery practices improve demand, conversion, and patient communication. Troy shares how practices can respond when LASIK interest softens by tightening their messaging, guiding patients with more confidence, and widening the conversation beyond one procedure. They discuss the state of LASIK demand, when to lean harder into RLE and other surgical options, and how teams can adapt their sales approach so fewer interested patients stall out.Connect with Troy: https://www.linkedin.com/in/troy-cole-18ab515/THIS EPISODE IS BROUGHT TO YOU BY:Boost Patients | Convert More Modern Vision Correction & Cataract Leads Into Patients | https://www.boostpatients.comBoost follows up with your New Patient Inquiries 24/7, within 60 Seconds. Their Patient Concierge team calls, texts, and emails potential patients, following up for months and scheduling new patient consultations directly onto your calendar.Connect with Guido:• Guido's LinkedIn - https://www.linkedin.com/in/guidopiquet/• Mann Eye Institute's Website - https://www.manneye.com