True influence doesn't feel like marketing — Chelsea Clark on mom creators, building without burnout, and why moms move markets

True influence doesn't feel like marketing — Chelsea Clark on mom creators, building without burnout, and why moms move markets   What if the secret to building a successful business wasn't working harder — it was working smarter, on your own terms, in school hours? Chelsea Clark is the founder and CEO of Momfluence, https://www.momfluence.co/, a marketing agency connecting brands with mom creators across North America. Since launching in 2019 (from Costa Rica, with a newborn and a toddler in tow), Chelsea has run over 1,000 campaigns and built a platform of 8,000+ creators — all while working around 25 hours a week and protecting her evenings like a full-time job. In this episode, Chelsea and Brittany get into it all: the messy origin story, why moms are the most powerful and underestimated buying demographic on the planet, and what "authentic influence" actually looks like when brands stop treating creators like salespeople. This one is full of real talk, honest laughs, and some genuinely sharp takes on marketing, motherhood, and momentum.   "True influence doesn't feel like marketing — it inspires action through genuine connection." — Chelsea Clark   In this episode we cover: → How Chelsea went from running restaurants in Toronto to building a marketing agency from Costa Rica with a baby on her hip → Why she started momfluence after she couldn't find a single agency that actually worked with mom creators → The real reason brands keep getting influencer marketing wrong (hint: they think creators are salespeople) → Why moms aren't like Gen Z creators — and why that distinction matters for fair pay → Her framework for authentic storytelling in brand campaigns and why briefless collaborations work → How she runs a growing business in 25 hours a week and what "balance" actually looks like as a founder-mom → Her vision for momfluence — 500 self-serve brands, AI-powered matching, and a $10M exit → Why she tells people about her ideas after she's already done them (and why you should too)   Connect with Chelsea: 🌐 momfluence.co 💼 LinkedIn: Chelsea Clark     mom entrepreneurinfluencer marketingauthentic contentmom creatorsbuilding without burnoutstartup lifework-life balancemomfluence   🔥 READY FOR SUPPORT? MOMentum Collective Mastermind A powerful coaching container for women who are ready to stop circling the same goals and start taking consistent action — in their health, mindset, business, and life. Inside the MOMentum Collective, you’ll find: BiMonthly coaching and accountability Goal clarity and aligned action Support in health, leadership, mindset, and life design A community of like-minded, growth-focused women First access to LIVE events 👉 Join the MOMentum Collective: https://buy.stripe.com/cNi14odbK8h14zR8ACbAs01   🤍 ONE-ON-ONE COACHING FOR WOMEN High-touch accountability coaching for women who know they’re made for more — and want support turning vision into action with clarity and confidence. 👉 Coaching & Retreats: https://brittanderson.com   🎙️ THE MOM SWEAT SANITY PODCAST Motherhood • Mindset • Fitness • Goal Setting for Modern Moms Trying to balance mom life, personal growth, fitness, and big goals without losing yourself in the process? You’re exactly where you belong. Hosted by Brittany Anderson — Certified High Performance & Accountability Coach, entrepreneur, retreat host, endurance athlete, and mom of three — The Mom Sweat Sanity Podcast is your go-to space for real, unfiltered conversations about motherhood, mindset, wellness, relationships, self-care, and building a life you actually love. Each week, you’ll hear: ✅ Modern parenting conversations and mom-life strategies ✅ Fitness and wellness tips for busy moms ✅ Mindset shifts and goal-setting tools that lead to real action ✅ Expert interviews on hormone health, longevity, leadership, relationships, and entrepreneurship ✅ Honest talk about the highs, lows, and identity shifts of motherhood Whether you’re focused on self-care, fitness goals, business growth, or your next big dream, this podcast will help you create more clarity, confidence, and momentum — while reminding you that you’re allowed to want more and you’re never alone. 💛 Hit follow and join a community of women who are done living on autopilot and ready to move forward with intention.   📲 CONNECT WITH BRITTANY Instagram → https://www.instagram.com/brittanyandersoncoaching/ Website, Coaching & Retreats → https://brittanderson.com