Trust by Design: Rewriting Authentication in the Age of GenAI Fraud with Filip Verley, Chief Innovation Officer at Liminal

In this episode of Builders Wanted, we’re joined by Filip Verley, Chief Innovation Officer at Liminal. Filip sheds light on the challenges companies face with increasing fraud due to advances in generative AI and deepfakes, and the importance of balancing security with customer experience. The conversation covers practical strategies for unifying data across teams, leveraging behavioral signals, and investing in converged identity platforms.-------------------Key Takeaways: Digital fraud is rapidly evolving due to generative AI and deepfakes, making it harder for companies to distinguish between real and fake interactions.Unifying data and aligning company goals around trust and security is essential for effective fraud prevention.Balancing customer experience with security requires smart, context-aware friction and continuous monitoring.-------------------“ The best teams or organizations don't think in an either-or, it's the balance. They always are able to balance and they design these systems to adapt to what they need.  It's not just about reducing the fraud, it's making sure that users are protected without slowing them down. Smart friction.” – Filip Verley-------------------Episode Timestamps:‍*(01:52) - How generative AI and deepfakes are making fraud detection harder ‍*(04:07) - Insights from Liminal’s Seminal Report‍*(16:19) - Why behavioral intent is a game changer for fraud detection‍*(22:54) - The 4 layers of defense every company needs ‍*(25:52) - Where companies are investing for the biggest impact‍*(35:13) - Quick hits-------------------Links:Connect with Filip on LinkedInRead Liminal’s Seminal ReportConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what’s next? Learn more at twilio.com.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.