TT - Crafting the Ultimate Brand Experience: Chicken Cock Whiskey’s New "Coupe"

What does it take to turn a historic whiskey brand into a modern, immersive destination? In this episode, we sit down with Emily Zaborowski, Director of Brand Experience for Chicken Cock Whiskey, to explore the art of storytelling through spirits.From the rustic charm of the brand home in Bardstown to the high-energy vibe of the Nulu Marketplace, Emily reveals the strategy behind creating world-class cocktail programs and unique guest experiences. We dive deep into the transition between these two iconic Kentucky locations, the creative process behind their signature pours, and how Chicken Cock is reclaiming its "Famous Old Brand" status in the heart of bourbon country.Whether you're a cocktail enthusiast or a branding nerd, this deep dive into the Nulu cocktail scene is one you won't want to miss.Opening Weekend Highlights:Thursday, March 26 (9 PM – 12 AM): A premier pop-up featuring Mover & Shaker owner Nick Hogan alongside Kelly Nelson and Tavaris Smith.Friday, March 27 (8:30 PM – 12 AM): The official menu reveal featuring a curated cocktail lineup and a live set by DJ Meeche.Saturday, March 28 (12 PM – 6 PM): NuLu Bockfest festivities including the Chicken Cock Whiskey GOAT Stakes and a rooster-calling contest.https://bourbonlens.com/chicken-cock-whiskey-opens-the-coupe-speakeasy-in-louisville/🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSU#BourbonLens #ChickenCockWhiskey #NuluMarketplace #Bardstown #CocktailCulture #WhiskeyExperience #KentuckyBourbon #BrandExperience #CraftCocktails