TTS097 - Jake Goates

This week, I sat down with Jake Goates, a seasoned sales and marketing expert with over 20 years of experience across industries like hospitality, home services, call centers, SaaS, and dentistry. Since 2013, he has consulted with over 5,000 dentists nationwide, helping them maximize marketing efforts while reducing unnecessary spending. As the founder of GOAT Marketing Consultants, Jake provides fractional C-suite support to dental offices, focusing on marketing strategy, budget allocation, systems, patient experience, and vendor accountability. Give a listen to Jake as he shares his unique journey from bartending and acting to becoming a dental marketing consultant. He discusses the critical role of sales in dentistry, the importance of effective communication and training, and how empathy enhances patient interactions. They also dive into building trust in consulting, navigating the evolving marketing landscape, and why ongoing training and accountability are key to long-term success. You can find more information here: Website: https://www.goatcmo.com/ Personal LinkedIn: https://www.linkedin.com/in/jake-goates/ Facebook Page: https://www.facebook.com/goatcmo 🔔 Want to stay updated on the latest insights and tips for transforming your dental practice? Sign up for our newsletter by going to this link and get exclusive content and updates straight to your inbox!