Tuma Basa | From Zaire to Jay-Z, Kanye, Burna Boy & the Top of the Music Industry

How does a Rwandan child born in Zaire end up working with some of the biggest names in global music? On this episode of The Long Form Podcast, Sanny Ntayombya sits down with legendary music executive Tumaini Basaninyenzi- better known as 'Tuma Basa' whose extraordinary career has taken him from BET and MTV to REVOLT, Spotify and YouTube, where he most recently served as Director of Black Music & Culture. Tuma shares his journey from Lubumbashi and a Rwandan family to the heart of the American music industry; what he learned from encounters with figures including Wyclef Jean, Jay-Z, Kanye West, Burna Boy, Sean “Diddy” Combs and Paul Rusesabagina; how artists actually become global superstars; why talent alone isn't enough; and what fame looks like from inside the room. Sponsors:ShieldTech Hub- https://www.shieldtechub.com                                           Akagera Medicines- https://www.akageramedicines.com BasiGo Rwanda- https://www.basi-go.com/rwanda CanalBox-https://www.canalbox.rwJoin our Patreon to enjoy ad-free viewing https://www.patreon.com/cw/TheLongFormPod or support us via our MTN Mobile Money Code 95462 or directly to our phone number: +250795462739Visit Sanny Ntayombya's Official Website: https://sannyntayombya.comProduced by LF Media