Tuning in to Audio: Investment, Measurement and the Programmatic Opportunity

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Daisy Smith, Programmatic Adtech Solutions Director at Acast, and Nikola Small, Associate Director DV+ at Magnite, to explore the evolution of investment in digital audio and what's driving its growth in the programmatic ecosystem. Building on the themes from the IAB Australia Audio Summit in February this year, the conversation covers the growth in digital audio investment, and how an omni-channel approach is reshaping how buyers think about audio. The panel also discusses the measurement tools gaining traction, from brand lift and conversion tracking to market mix modelling, and what the industry needs to do to make audio an easier, more consistent buy. With examples from health insurance, creator-led campaigns, and always-on strategies, there is plenty there for those looking to add audio to the mix.See omnystudio.com/listener for privacy information.