EPISODE · Jan 22, 2023 · 26 MIN
Turn a failed product launch into your most profitable asset!
from Podknows Business Network · host Katie McManus ADHD entrepreneur coach
A product launch failure can be absolutely brutal. So let's deal with it. "The success that you experience in your business is not just measured by how much money you bring in. It's also measured by how many failed launches, failed services, failed products that you've put out there. That is also a measure of your success, and I want you to celebrate every failure that you have." - Katie McManus, Brave Business Coaching This one hits a little too close to home. But I felt it was important to share with you. Watch a promo video for the episode that's all about coping with product launch failure! Overcoming that gut-wrenching feeling of a failed product launch This episode addresses the unique challenges that entrepreneurs with ADHD face when dealing with product launch failure.We're talking about all the aspects of this, including "shiny object syndrome", "rejection sensitivity dysphoria," and the natural tendency to lose interest in promoting a product or service after a period of time.The episode will provide you with a strategy for setting up a launch plan that works with an ADHD brain and acknowledges the unfortunate truth that not all products or services will sell despite market research and a comprehensive launch campaign. Accessibility: click to read a written-to-be-read transcript of the episode How to overcome the feeling of failure There's something you're going to need to do in order to enjoy success with your product launch.And it's absolutely not what you think.In fact, it's the absolute opposite of what you think.Don't worry though, weenie. In this episode, I'm gonna talk you right through it. Launching a digital product Getting a digital product out to market can have its own set of unique challenges, as there are a number of different elements that need to be considered and coordinated in order to ensure a successful launch.Some key considerations for launching a digital product include: Technical development: This includes the development and testing of the actual product, such as a website or app, to ensure that it is functional and user-friendly. Marketing and promotion: This includes creating a marketing plan and promotional materials, such as landing pages, email campaigns, and social media posts, to attract and convert potential customers. Customer support: This includes setting up a system for providing customer support before and after the launch, such as a help center or live chat feature. Payment processing: This includes setting up a system for processing payments, such as integrating with a payment gateway or creating a shopping cart. Some of the absolute nightmare scenarios that can arise when launching a digital product include: Technical issues: This can include problems with the website or app, such as bugs or errors, that prevent customers from using the product. Payment processing issues: This can include problems with the payment gateway or shopping cart, such as errors or security breaches, that prevent customers from purchasing the product. Lack of customer support:...
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Turn a failed product launch into your most profitable asset!
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