Turning $14k into $70k using paid ads

An episode of the Smart Online Marketing with Kaity Griffin podcast, hosted by Kaity Griffin, titled "Turning $14k into $70k using paid ads" was published on August 12, 2020 and runs 18 minutes.

August 12, 2020 ·18m · Smart Online Marketing with Kaity Griffin

0:00 / 0:00

Summary

"I spent that 14 thousand dollars, and I don't look at those ads as being an expense because [...] I've done the hard work by crunching those numbers using that goal setting calculator and looking at past performance." In today's episode, I'm going to debrief my Google Ads course launch. We will be talking about how that launch went and what lessons can be learned from that. When launching my course I use the same philosophy that I use with both running ads for my clients and teaching my students how to run their own ads. The process includes setting goals and expectations, analysing stats and optimising. I am going to give you an overview of the process that I use for the launch of my course and the method I use to get people enrolled. I will also share some real numbers and stats as they are very valuable in understanding how you can extract meaning from the data. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •How long it took Kaity to develop her online course •What king of mething Kaity used for her course's launch •Why Kaity changed the course launch method •What does the bootcamp method involve •How many people enrolled to the free course •What platforms Kaity used for the promotion of her course •How much Kaity spent on ads •How to make your ad spend to be profitable •What each day of the bootcamp was about •What was the conversion rate that Kaity got from her free course •How Kaity used ads to attract people to try the bootcamp •Why optimising is crucial •Why Kaity had to push back the launch of her course •What elements can be included in the optimisation process RESOURCES: •Kaity on Instagram •Kaity Griffin Website

Episode Description

"I spent that 14 thousand dollars, and I don't look at those ads as being an expense because [...] I've done the hard work by crunching those numbers using that goal setting calculator and looking at past performance." In today's episode, I'm going to debrief my Google Ads course launch. We will be talking about how that launch went and what lessons can be learned from that. When launching my course I use the same philosophy that I use with both running ads for my clients and teaching my students how to run their own ads. The process includes setting goals and expectations, analysing stats and optimising. I am going to give you an overview of the process that I use for the launch of my course and the method I use to get people enrolled. I will also share some real numbers and stats as they are very valuable in understanding how you can extract meaning from the data. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •How long it took Kaity to develop her online course •What king of mething Kaity used for her course's launch •Why Kaity changed the course launch method •What does the bootcamp method involve •How many people enrolled to the free course •What platforms Kaity used for the promotion of her course •How much Kaity spent on ads •How to make your ad spend to be profitable •What each day of the bootcamp was about •What was the conversion rate that Kaity got from her free course •How Kaity used ads to attract people to try the bootcamp •Why optimising is crucial •Why Kaity had to push back the launch of her course •What elements can be included in the optimisation process RESOURCES: •Kaity on Instagram •Kaity Griffin Website

Share this episode

Similar Episodes

Be The "Face" Of Your Vacation Rental Business

Dec 8, 2021 ·23m

Episode 8 - MLS is back tournament, Premier League Transfer Talk, and Who Am I?'s

Jun 11, 2020 ·68m

Explicit

Episode 7: Recapping the Bundesliga so far, Premier League so far, and Who am I?

May 29, 2020 ·50m

Explicit

Episode 6: Bundesliga Recap and controversial Who am I's?

May 19, 2020 ·50m

Explicit

Choose Wisley Episode

Dec 7, 2016 ·87m

Explicit

Maybe I Deserve Episode

Nov 22, 2016 ·85m

Explicit

Similar Podcasts

Authentic Brand Mastery Podcast Change Creator The Authentic Brand Mastery Podcast is brought to you by Change Creator and is hosted by branding and design expert, Adam G. Force. Listen in on these compelling discussions to learn how you can build an authentic brand that people love and drive more online sales with smart design. Gain valuable insights from Adam's 20+ years of experience and surround yourself with advice from experts like Nobel Peace Prize Winner Muhammad Yunus, celebrities such as Seth Godin, award-winning social entrepreneurs, and young action takers on the front lines who share their best strategies. Explicit The Savvy Host Jodi Bourne Start taking action today and use proven online marketing and business strategies to gain independence from listing sites like Airbnb or VRBO and fill your calendar with guests who love your property, treat it like their own, leave glowing reviews and help do the marketing for you. Your host, vacation rental consultant, and marketing expert Jodi Bourne is known for breaking down big strategies into step-by-step actions that are easier to implement and make impactful changes. With humor and heart plus her no BS advice, she takes her 17 years of digital marketing experience, combined with her love of travel and tourism and case studies from her clients and students to show you how to build a lasting, profitable, independent and fun vacation rental, niche experience or glamping business. After each episode, you’ll have a list of actions you can take today plus worksheets, video tutorials, and guides that will leave you inspired and up for the challenge. Explicit Trailblazing OUT of Corporate Life with Ina Coveney Ina Coveney If you are a corporate trailblazer with a secret life as an entrepreneur, welcome home! This is the place to be for full-timers who know there's more out there for them, and will chase freedom of TIME and CHOICE until it is a reality.Ina Coveney paid her dues in the corporate world to finally break out of the 9-5 and bring you all the teachings for you to start your own online business.Stay in tune with free trainings and challenges by dropping your email at: inacoveney.com/join Explicit Personal Brandcast Reece Sims: First Impressions Expert, Personal Branding Strategist, Blogger, Host & Reality TV Show Business Mentor The Lovenoteworthy Show is the guide to leading your life with passion, purpose, perspective and prosperity. Each week we feature entrepreneurs, influencers, game changers and change makers who provide powerful strategies for creating remarkable first impressions that leave a lasting impact in your business, career, community and personal life. Some of our guests include Melonie Dodaro, Brandee Sweesy, Kelly Lovell, Lili Xu, Tania Reuben and Leyla Naghizada. So if you're an aspiring entrepreneur, side-preneur, solo-preneur, wantrepreneur, small business owner, blogger, or business executive who's looking to break through the glass ceiling, you won't want to miss our episodes on online business, marketing, personal branding, public relations, media relations, social media, business start-up, tech start-up, personal finance, defining your niche, life coaching, health and fitness and so much more. Get involved in the community and conversation as well as grab insightful articles and 'Love Explicit

URL copied to clipboard!