Turning Complexity Into Clear Marketing | Aerin Paulo

Most early-stage marketing doesn’t fail because of effort.It fails because complexity isn’t translated into clarity.In this episode of Back on T-R-A-C-K, I’m joined by Aerin Paulo, a marketing strategist and leader who specializes in building marketing functions from the ground up for early-stage companies.Aerin has been a team of one, built small but mighty teams, and knows exactly how to turn complex topics into clear, usable messaging that actually drives growth.We dive into:• Building a marketing function from scratch• Turning complex products into simple, compelling messaging• Scaling with small teams and limited resources• Creating sustainable systems without overcomplicatingIf you’re building marketing from zero—or trying to make sense of the chaos—you’ll want to tune in.