Turning customer data into commercial decision making - with Ruggable's Kajal Patel

from Shiny New Object - a Marketing Podcast

Stop logging numbers without insights, says Ruggable's Insights Manager, Kajal Patel, on the latest episode of the Shiny New Object Podcast. Tune in to hear: how to use customer segmentation that delivers results why predictive LTV should be your no 1 prioritisation tool Kajal's best investment to increase her productivity why numbers are useless without a call to action. "Data is the neck of the company, because it helps the head move in the right direction." Learn how to use it wisely.

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This episode is 19 minutes long.

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This episode was published on October 22, 2025.

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