Turning Data into a Revenue Growth Engine: Insights from Sharon Mahoney

In this episode of Scale Sessions, hosts Tom Lavery and Nicola Anderson speak with Sharon Mahoney, a Strategic Sales and Operations Consultant, about transforming sales data into a revenue-driving force. They explore how to pinpoint slippage in the sales funnel, use AI for call analysis, and align teams through shared metrics. Sharon shares a three-pillar framework, technology, processes, and people for adapting to modern sales challenges. Packed with practical strategies, the conversation empowers business leaders to turn insights into action and drive sustainable growth in today’s evolving marketplace.What you will learn:How to transition from traditional sales roles to data-driven leadership Why examining conversion rates at every stage of the sales funnel is criticalThe three-pillar framework for business evolution: technology, processes, and peopleHow to leverage AI for sales call analysis and performance improvement Why incremental improvements across multiple sales stages can compound to significant revenue growthThe "Data + Human" approach to understanding sales performanceHow to break down silos between sales, marketing, and finance teams Why challenging "good enough" performance metrics can uncover substantial growth The importance of adapting sales processes to changing buyer expectations How to use AI tools strategically while maintaining data security and team confidenceSharon Mahoney is a results-driven Strategic Sales and Operations Consultant with a proven track record of exceeding commercial, performance, and growth targets. Rising through the ranks thanks to her work ethic and strategic mindset, she brings deep expertise in sales management, HR, compliance, and customer service. Sharon specialises in driving change, developing high-performing teams, and optimising KPIs to boost efficiency and impact. With strong leadership and stakeholder skills, she’s passionate about aligning people, processes, and technology to transform operations and unlock sustainable business growth.Scale Sessions offers you straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.Let’s start scaling.