Turning email subscribers into sales with Rob and Kennedy

Today’s episode of the podcast is an interview with the brilliant Rob and Kennedy who are the creators of Response Suite and complete email marketing gurus! We talk all about email marketing, giving value to your list, training your audience, and how to send DAILY emails to your list.KEY TAKEAWAYS COVERED IN THE PODCASTThe best way to become good at something is to do it more often!If all we ever do with email is promote to people, there is no good reason for them to open your emails (unless they are in that moment of want to buy).There needs to be value in emails to give people reason to open.You should enjoy and value sending emails, and your list will enjoy and value receiving them.If your emails are sporadic, it feels random.Show up more often and be in as many places as possible.Email marketing doesn’t replace social media but you can repurpose your content via email too.Aim for every email to have at least two pieces of value and one offer in it.Tell a story, give them a lesson/moral from the story then make an offer.Telling your audience about your life will build rapport and engagement.An email subscriber doesn’t know if they are in a campaign or your broadcast emails.People just want you to show up when you say you’re going to.The minute you start to email more regularly, you will have more engagement.When you hit send on your email marketing platform, all the other email systems know what your open rate and engagement rate is. Then they have the ability to move you down in priority.The people who are not opening your emails are critically damaging your ability to deliver emails to those who do want to receive.If people on your list are not engaging, they are not getting the value from your emails and you are not getting any sales from them, so they need to be removed from your list.Click tracking in your emails is very important as this is accurate.We have to train people to interact with our emails.There should be a CTA (call to action) in every email where there is a positive reward for them clicking it – this will in turn make them click more!Ask for some kind of interaction in each email.Getting a reply from one of your email subscribers is a really good way of showing the email providers you are valuable.The problem with open/closed carts is that when it is closed, people don’t have anything to buy so you can’t turn your subscribers to sales.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Tell your subscribers a story, then a lesson, then make an offer.HIGHLIGHTS YOU SIMPLY CAN’T MISSA brand new follow along course coming soon! 01:38An introduction to Rob and Kennedy 16:55Turning a bad situation into a positive 21:30The old fashioned way of email marketing 27:16The new way of email marketing 30:16How to send daily emails to your list 33:49Onboarding emails for your list 44:01Weekly emails to daily emails 46:33Dealing with spam complaints 49:19Cleaning your email list 51:52The phycology behind communicating with your list 56:32Email marketing for open/close carts 1:03:45LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy NEW email list building courseCheck out Rob & Kennedy!Join my academy waitlistTranscript below Good morning and welcome to this week's Monday episode of the podcast. How are you doing? I'm good. I just thought then, am I good? Am I okay? Yeah. Now I have all good. I'm a little bit worn out. I think as I started talking, then I thought, well, my voice sounds a bit tired. Um, I don't know about you guys, but I'm ready for Christmas as in, I'm not sure I'm ready for all the stuff I've got to do for Christmas, but I'm definitely ready for the break. And, and I think because I haven't had any time off this year, really, other than three days, literally a week ago, it I'm, I'm done, I think in the nicest sense of the word. And I'm really looking forward to taking a bit of time off and chilling out and not doing much, which will be lovely. So before I get started with today's episode, which is amazing, by the way, it's an interview such good stuff. I want to talk about what is happening in January and what I want you to come and join me for. Now a few weeks ago, I've talked about the fact of how would you feel if we did a follow me a long recipe, a recipe I'm not cooking. Follow me along course. And, and helped you build your email list. And I had lots of you come back and go, "es, I would love that. That would be great." So I'm doing it. Now I have to say as sad as it says, I am really excited about this because I don't know about you, but I'm tired of joining things, paying for stuff and them not being what I thought or buying a course and then being like inundated with this bonus and that bonus and the other bonus, and actually all amongst nothing, or you don't do the work, you download the free lead magnet. You watch that free webinar. You may be spend money on that course, but yet for some reason, building your email list is still on your to-do list or you've started it organically, but no, you could do it so much better if you just had the process and did the work. But for lots of reasons, you don't, that might be because you are terrified of the tack. You are sat there thinking, "Right, I can think of a good lead magnet. I can think of something that I customers would like to opt into my email list with, but actually when it comes to setting up that funnel and the automation and the oh, that just fills me with dread. And don't talk about tags. I don't know what you're talking about." You might know what a lead magnet is, but you can't seem to work at one for your business or you get stuck on actually putting the thing together. How'd you make it look good. What should it look like? What should you include in it? And then there might be things like. You don't know what to put in your emails when you onboard them. This process is not a, a two minute thing. You know, I wrote on the, on the page where you opt in and, and sign up for it that basically, you know, it can feel like a massive task and you know what? I'm not going to sit here and pretend it's not, it is a good amount of work that you have to put in, but it is totally, totally worth the work. This is how I've built my entire list of all the amazing people that are on it, including you. If you're listening to this and you're on my list through lead magnets, through giving you something that is helping you in your business or giving you something that as my ideal customer, you would want, and therefore, because of that, you've opted into my list and your, your now my email list. So it is work. I'm not going to lie about that. However, it's not rocket science, it's just steps and it is absolutely worth every single penny and minutes you spend on it. Oh, I've done it again. I never silence my computer. They're go just shushed up. And in fact, that was a reminder that there's a podcast episode coming in tomorrow. My very app. Okay. So let me explain what this course is about, because I really want you to start next year with a real positive way in building your email list. So I have put together the build my list course, I'm really excited about it. I put it together, not realizing how much was going to go into it and how much help I was going to give you in terms of the actual having bits done for you. But I'm so glad this stuff I have put in. And luckily for you guys, I set a price before I priced it and then thought, Oh my goodness, this is, this is big. You know, this is a lot of value. Um, but I've kept the price low for this first one because I said a lower price. So this is a Build My List is a 10 day live, follow me along course. I can take you from no list or a teeny list to creating your first lead magnet, setting up your email funnel and getting people on your list within 10 days, starting January the 11th. So Monday, January the 11th is the first one to one-to-one. It's not one-to-one. I meant to say live the first live call with me. So basically, how, this is going to work. Each day we're going to have a zoom call where we are on camera. You don't have to be on camera, but it's great to see your faces. I'm going to teach you that day's lesson. And during that zoom call, we're going to do the work. So when I say teach the lesson, I'm not going to sit there on the zoom call and go, here's an hour's lesson and they go off and spend another hour doing it. No, we're gonna go through each step as we do. And we're going to do the work on the call. Then that will normally be like 40 minutes to an hour tops. Then I'm going to stay on for another hour to answer your questions. So let's say your first task is to come up with the lead magnet idea. Obviously, I don't just go, "Hey, come up with a lead magnet idea." I give you lots more, but let's say that's your first task. And I talked you through how to do it. And then you get stuck. Well, once I've talked to you, how to do it, I'm then sat there waiting for you guys to ask me questions and help you with your, your things. So if you're not quite...