Turning Fans into Customers and Customers into Fans - David Meerman Scott

from Tech Marketing Trends · host Jakob Löwenbrand

In this week's podcast episode we had David Meerman Scott as a guest. David is an Entrepeneur, Advisor, Keynote Speaker and Wall Street Journal Bestselling Author. Quite recently he published book called Fanocracy: “Turning Fans into Customers and Customers into Fans”. In the episode David among other things discusses how the idea of fanocracy is relevant for B2B companies, and how to go about it both in theory and practice.

Episode metadata supplied by the publisher feed · Published Mar 9, 2022

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Turning Fans into Customers and Customers into Fans - David Meerman Scott

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